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When it comes to digital, SPINE not only provides marketing services—we also help develop products. (We design user interfaces and user experiences for software.) Online marketing starts with your website. It’s your primary point of contact with potential customers—and a chance for them to experience your brand in an immersive way, rather than just reading about you. But digital marketing extends far beyond that, encompassing channels including online ads and email as well as disciplines such as search engine optimization and analytics. (And yes, UI/UX.)