Lime Rock was a boutique private equity firm that had just raised its first fund when it engaged SPINE in 2002. That relationship has continued and blossomed across the firm’s multiple funds, strategies, portfolio companies, and marketing initiatives.
The Challenge
When your relationship with a client spans 15+ years, you practically become an extension of the company. SPINE has worked through countless communication challenges and initiatives with Lime Rock as its agency of record. At the core of the relationship is a shared appreciation for how the creative process can impact a business and add value. Whether it was raising capital, branding new strategies, positioning portfolio companies, or simply building awareness, we’ve done it—together.
Over time, we’ve developed programs to ensure all key stakeholders maintain a favorable understanding of Lime Rock.
Corporate Identity
The first venture was Lime Rock Partners, a private equity firm focused on energy companies. The team built on that success by launching a second family of funds, Lime Rock Resources, which acquire and directly operate oil and gas properties. SPINE developed the Lime Rock Resources logo, which complements the Lime Rock Partners logo yet is strong enough to stand on its own.
Building a Distinct Brand
We worked with Lime Rock to build a distinctive brand that reflects the firm’s approach. As the business has grown, we’ve helped Lime Rock evolve its branding to keep pace.
